Privacy policy

• Personal details such as your name, date of birth, gender, National Insurance number, NHS number, address, telephone number, email address and occupation.

• Information about your dental and general health, including clinical records made by the dental professionals involved in your care.

• Medical and dental histories, treatment plans and consent, and notes of conversations about your care.

• Details of fees charged, NHS payment exemptions, amounts paid and some payment details.

• Feedback and complaints.

• Website and browsing data, such as IP address, browser type, pages visited and time spent on the site.

• Fill in forms at our practice, on social media, or on our website.

• Correspond with us by phone, email, chat or otherwise.

• Use the technology you access our services with. We also use third-party cookies to improve website performance and understand how the site is used.

• To provide your dental care and treatment, which requires accurate, up-to-date information.

• To manage our relationship with you, including handling any queries or complaints.

• For patient surveys and quality-control follow-ups.

• To contact you by your preferred method (SMS, telephone or email).

• To manage our online and social-media relationship with you, with your consent.

• Your doctor, hospital or community dental services, or other health professionals caring for you.

• Dental laboratories involved in your treatment.

• The Department for Work and Pensions, for NHS charge exemptions.

• Private dental schemes you belong to. Information is disclosed only on a need-to-know basis, under agreements that protect it.

• Separately from your care, and only if you accept advertising cookies, Meta and Google receive technical information about your visit — never your name, contact details or clinical information. See 'Cookies on this website' below.

We protect your information with password protection, locked cabinets and rooms, virus protection, secure servers, back-up facilities and secure cloud-based storage. Access is limited to employees, agents and contractors who have a business need and who are bound by confidentiality.

• Necessary cookies keep the site working and remember your cookie choice. They also support the online booking calendars, which are provided by our booking system. These are always on, because the site cannot function without them.

• Advertising cookies come from the Meta pixel (Facebook and Instagram) and from Google Ads. They tell us how many people who saw one of our adverts went on to book an appointment, so we can judge whether the advertising is worth running.

• Nothing advertising-related loads until you accept. If you choose 'Only necessary', no advertising cookies are set, neither the Meta pixel nor Google Ads tracking is loaded, and any advertising cookies already on your device are deleted.

• If you do accept, Meta and Google are told that a page was viewed or a booking was completed, together with technical details such as your device, browser and approximate location. They are never told your name, your contact details, or anything about your treatment.

• The site works identically either way. Nothing is withheld and no booking is affected by your choice.

• The right to access the information we hold about you and receive a copy.

• The right to correct inaccurate or incomplete information.

• The right to request deletion, subject to the legal requirement to retain dental treatment records.

• The right to restrict processing, such as appointment reminders or marketing.

• The right to data portability — for example, to another dentist. To make any request, please contact the practice.